An NBC affiliate, WIS-TV is South Carolina's news leader, covering local news, weather, sports and community information in Columbia, Lexington, Sumter, Orangeburg, Newberry, Winnsboro and the rest of the Midlands. Long recognized for the quality of its work and its commitment to the community, WIS-TV has never relinquished its position as Columbia's local news leader. Its preeminent status in the market has allowed it to extend reach and create multiple revenue opportunities. WIS-TV is part of Raycom Media, Inc., an employee-owned company and one of the nation's largest broadcasters.